AGENDA

Registration Check-in and Breakfast

Keynote: Welcome to the New Infusionsoft

Clate Mask, CEO and Co-founder, Infusionsoft

Keynote: Easy Is the New Norm: Product Sneak Peak

Richard Tripp, VP of Product Management and Strategy, Infusionsoft

Here you will get an in-depth view at our 2012 spring release. Find out exactly who you, our users are, and how these new features and changes will benefit you and your business, saving you time and ultimately making you more successful.

How I Put Infusionsoft in Motion: Meet the 2012 Ultimate Marketer Finalists

Meet 2 of the 4 finalists of our 2012 Ultimate Marketer contest. They will share their story of the creative ways they are using Infusionsoft and how the system has changed their lives for the better.

Hosted Lunch: Birds of a Feather — topic discussions, McArthur Ballroom

How I Put Infusionsoft in Motion: Meet the 2012 Ultimate Marketer Finalists

Meet the other 2 of the 4 finalists of our 2012 Ultimate Marketer contest. They will share their story of the creative ways they are using Infusionsoft and how the system has changed their lives for the better.

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Concurrent Sessions

What the Spring 2012 Release Means for Coaches, Speakers and Information Marketers

Jordan Hatch, Marketing Automation Guru, Infusionsoft

Learn how the new release will accelerate the growth of your business by making it easier to generate leads, create automated campaigns and measure the results of your marketing efforts.

Find and Close Hot Leads Faster: What the Spring 2012 Release Means for Sales Teams

Rebecca Sprynczynatyk, Product Marketing Manager, Infusionsoft

Discover how the latest release of Infusionsoft will improve the efficiency of your sales and marketing efforts by making it easier to qualify leads, monitor prospect activities & create lead nurturing campaigns.

Easy is the New Normal: What the Spring 2012 Release Means for Service Providers

Francis Jones, Training Specialist, Infusionsoft

Learn how the Spring 2012 release will help you save time, increase efficiency and improve customer relationships by making it easier for your service company to automate your sales & marketing processes.

What's new with the API?

Marc Chesley, Chief Technology Officer, Infusionsoft

Learn about new and exciting developments to Infusionsoft's API and how it will effect the way you create powerful integrations and add-ons.

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Concurrent Sessions

Simple ways to generate high-quality leads using referrals

Scott Martineau, Founder and VP of Customer Service, Infusionsoft

In this session you'll learn how to wow your customer and then ask for referrals with the right timing, reasons why people will give you referrals, how this strategy can bring in more money to your bottom line without an increase in marketing spend.

Infusionsoft 101: Key Essentials to Success

TJ Lorenzen, Training Manager, Infusionsoft

Get a big picture overview of the functionality of Infusionsoft and learn how you'll need to think differently to take advantage of all that Infusionsoft has to offer. Then dive deep into the software and learn some of the basic functionality like contact records, tasks and calendaring and creating email templates.

Small Business Branding: Tips for making your business memorable

Becki Crosby, Founder of Whippy Cake and Ray Eldard, Creative Director, Infusionsoft

So you think branding is only for large multi-national corporations? Think again. Branding is all about making your business memorable, and it's small businesses, not large corporations, that are likely to get lost in the shuffle. In this session, we will teach you the keys to building a successful, and memorable brand.

API Best Practices

Bob Keen, CEO, Response Flow

Come learn from one of the Infusionsoft Community's most prolific API developers how to leverage the API and how NOT to use the API. Bob is an active member of our community and has contributed greatly to the development of powerful add-ons as well as to the betterment of the API itself.

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Keynote: The Thank You Economy: What's the ROI of Your Mother?

Gary Vaynerchuk, NY Times Best Selling Author, CRUSH IT! and The Thank You Economy

The Thank You Economy is about something big, something greater than any single revolutionary platform. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale this kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

Dinner on your own

The Real Secret to Success: Come listen to 5 TOP entrepreneurs ‘Spill the Beans’ on what they did this year to explode their business and rake in record profits - Arizona Ballroom

Bob Britton, Founder, The Marketing Automation Group and 2010 Ultimate Marketer

To register for this event visit: http://marketingautomationgroup.com

InfusionCon Social: Opening Night Party - Frank Lloyd Wright Ballroom

Registration Check-in and Breakfast

Keynote: Crossing the Chasm

Geoffrey Moore, Best-selling Author of Crossing the Chasm

Strategies for adopting technology to grow small businesses. Learn why the technology adoption curve matters to how you choose the tools and strategies for growing your business.

Keynote: The New Way of Selling - A Five Step Process to Success

Loral Langemeier, founder and CEO of Live Out Loud

There's a system (not a secret) to doubling your business month-to-month and year-over-year. Loral will share what has helped hundreds of small businesses generate consistent, daily cash flow to drive their businesses forward. In this talk, you'll learn:

• How to create consistency in your daily routine by creating a 'Yes! Energy' mindset
• A proven five-step system to sales success
• The biggest mistake entrepreneurs are making in their current sales process
• How to use Infusionsoft effectively in both online and offline marketing

Keynote: Google+ For Business: Why Now, Why You?

Chris Brogan, Entrepreneur and Author of Google Plus For Business

Many a business owner may be wondering why we need 'yet another social network'. Chris Brogan, author of Trust Agents and most recently. Google+ For Business, reveals why Google+ is a must in your marketing and community building-and why now is the time to start leveraging its power.

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Concurrent Sessions

Ultimate Marketer in the Making: Deconstructing How Past Winners Have Done It

Brad Martineau, Sixth Division

Have you ever wondered what it takes to become an Ultimate Marketer? Would you like to see exactly how the top Infusionsoft users are exploding their businesses? In this session we'll share real life examples of how past Ultimate Marketers have leveraged Infusionsoft in their businesses. You'll leave with a checklist of key strategies that you can take and implement in your business immediately.

Slicing and Dicing Your List: How To Find Golden Opportunities in Your List

Francis Jones, Training Specialist, Infusionsoft

Understand the best ways to use tags appropriately, how to organize tags using tag categories, add/remove tags and organize contacts using automation links and action sets and use the interactive list view.

Five Easy Models to Launch an Online Product in 30 days or Less with CustomerHub

Kyle Leavitt, President & Co-founder, CustomerHub

Important Note: CustomerHub was acquired by Infusionsoft in October 2011 and is now being supported as an official Infusionsoft product

Are you ready to ditch the old-fashioned mode of business and break into the future?! Join Kyle Leavitt as he reveals five easy models designed to free you from the shackles of traditional product fulfillment by building an automated, scalable, and highly profitable online business.

Leverage content, search, and social media to create maximum exposure

Mike Corak, Ethology

In this session, attendees will learn how companies are rallying efforts around content, and using that content to earn and own their digital exposure. Attendees will review a step by step guide to creating their own content marketing strategy, as well as tips and tools to use in impementation.

Topics:

• What is content marketing?
• The place content marketing plays in today's digital marketing strategy (earning and owning your media)
• How marketers of any size can capitalize on the movement

Hosted Lunch: Local Networking — meet users and partners in your state, McArthur Ballroom

Concurrent Sessions

The Seven Deadly Sins Of Landing Page Design

Tim Ash, author of the bestselling book Landing Page Optimization, and CEO of SiteTuners

It's time for some unvarnished truth: Your Baby is Ugly. The baby, in this case, is your landing page. Despite all the work your design team, product managers and corporate branders have put into it, it continues to under-perform. What's worse, you're still spending valuable marketing dollars driving traffic to the page, but can't figure out why you're not converting more visitors into buyers. Come to this fast-paced and entertaining session to learn how the 7 deadly sins of landing page design are killing your conversion rates. You'll learn how to identify these common mistakes and get simple and practical tips that you can apply to your page design to quickly boost conversions and profits.

Business Strategy Mapping in Infusionsoft

Scott Richins, Success Coach, Infusionsoft

The Marketing Automation Plan is a process designed to help determine your business needs and chart out a plan for putting Infusionsoft to work for you. In this session we will teach you how to quickly create and launch a marketing campaign using the new Campaign Builder.

How To Create A Sales Machine and Increase Profits Through Automation

Mike Searls, Founder, Success Training Systems

You have a hundred ideas to grow your business. But where do you start? How do you harness the power of automation to take your business to the next level? Join "Marketer of the Year" and Inc. 500 Award Winner Mike Searls as he walks you through the next steps. You'll learn the secrets to taking massive action for massive results.

• See exactly what it takes to go from average results to massive success
• Maximize sales team performance using Infusionsoft
• Discover the 7 secrets to getting more done...faster
• The easiest way to get automation to work for you
• Walk away with a game-plan for April and beyond
• A how-to workshop environment you don't want to miss

Infusionsoft App Showcase

Moderator: Ammon Curtis, Developer Partner Manager

Panel members: Bob Keen, Response Flow, Tim Smith, Wiztastic, Gary Spirer, QuestionMine, Dan Ralphs on behalf of Reach Local

Get a sneak peek of some of the most used Infusionsoft apps available. Discover how these apps will save you time and pad your bottom-line.

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Concurrent Sessions

Infusionsoft Ninja Tricks: 7 things you didn't know you could do with Infusionsoft.

Jordan Hatch, Sales and Marketing Expert

Having Infusionsoft in your business is like owning a Ferrari. However, we know that because of lack of direction, sometimes, it can feels like you're driving a 1979 Buick LeSabre. Let master driver, Jordan Hatch, teach you 7 tips to get more horsepower out of Infusionsoft. Learn:

• Creative ways to track prospects
• Tricks to capture more leads
• Much, much more.

Exciting new techniques to a healthier, more responsive list

Thomas Jones, Email Compliance Account Manager, Infusionsoft

For years email marketing has been about sending to as many people as possible. The reality is email is not free, your subscribers attention is not free. Learn about segmentation in a way you never have thought of and discover new ways to uncover data inside Infusionsoft that will keep your list clean and your contacts responsive.

Web Advertising: Burning Cash or Raking it in?

Amy Rushia, Lead Generation Manager, Infusionsoft

Learn tips about media buying, PPC and SEO. Also learn best ways to track, and evaluate lead sources to get the best ROI.

Entrepreneurs Forum Sneak Peek

Clate Mask, CEO and Co-founder, Infusionsoft

You're an entrepreneur with a small business and big dreams. But how do you successfully scale to $10 million and beyond while building a strong foundation for long-term growth? Infusionsoft's co-founders know quite a bit about growing a small business into a huge success, and you can learn their some of their secrets by attending this session.

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Keynote: The Insider's Secret to Generating a Flood of New Customers

Darcy Juarez, Director of Marketing, GKIC

With a passion for automation, Darcy has implemented programs and solutions for reducing everything from redundant phone calls to bookkeeping and billing. In addition she has the keys to bringing in leads and customers at all stages of the marketing and sales cycle. In this keynote she will teach you:

• The non-tech secret for creating an instant cash surge
• What every business owner needs to know about generating qualified leads
• The dirty little secret internet marketers don't want you to know
• How to instantly increase profits with a powerful old trick...and it's not what you think!

Keynote: The 8 Hour Work Week: How to Master Infusionsoft to Save Time

Jermaine Griggs, 2011 Ultimate Marketer and Founder of Hear and Play Music

Meet Jermaine Griggs our 2011 Ultimate Marketer. In this session he will talk about how he uses Infusionsoft in his business. He claims there is not a function of the app that he hasn't explored and he will show you creative ways to get the most out of your Infusionsoft application and to save you time so you too can work an 8 hour work week like he does.

Meet the 2012 Ultimate Marketer

Clate Mask, Co-founder and CEO, Infusionsoft

We'll announce the winner of this year's Ultimate Marketer contest—chosen by you!

The Minds Behind the Movement: A Fireside Chat with the Infusionsoft Founders

Moderator: Ramon Ray, Editor and Technology Evangelist, Smallbiztechnology.com

Clate Mask, CEO and Co-founder, Infusionsoft
Scott Martineau, Founder and VP of Customer Service, Infusionsoft

Learn what it takes to scale a business in any economic environment. Hear from Clate and Scott as they reveal lessons learned in growing a multi-million dollar business, the leadership principles they used and how to build a "Built to Last" company.

Dinner on your own

Partner Mixer and Dinner, Aztec Ballroom — Invitation Only

The Winner's Lounge: come hang out with Brad Martineau, Dave Lee and past Ultimate Marketer Winners and Finalists in McArthur Ballroom.

Breakfast

Keynote: The Multiplier Effect: How to Make 300% More Starting on Monday with a Single Strategy

Rich Schefren, author of the Internet Business Manifesto, founder and CEO of Strategic Profits

There's a missing element in most businesses and marketing campaigns that the vast majority of marketers overlook. Yet, it's the crucial element you need to not only dramatically increase your profits, but also build a following for your product. For 10 years, Rich has helped the most successful multi-million-dollar corporations and shoe-string start-ups leverage this “multiplier effect” that can easily triple your profits. Rich will show how you do the same.

Keynote: Amplify Your Expert Status

Pam Slim, Author of Escape from Cubicle Nation

Learn how to expand and amplify your personal brand through clear messaging, blogging, writing targeted content and attracting journalists.

Keynote: How I Did It: Mindset & Marketing Secrets for Entrepreneurial Success in the New Economy

Ali Brown, Entrepreneur Mentor Featured on ABC's Secret Millionaire

Breakdowns and breakthroughs, challenges and opportunities, hard and fast decisions... welcome to the world of being a true entrepreneur. It's not for the faint of heart, but it's well worth the ride. In this enlightening session, Ali will reveal lessons leaned in building a global business that serves thousands of hard-charging entrepreneurs. You'll also learn the five most important ways entrepreneurs must consistently think and act differently - especially in the new economy.

Keynote: Clate Mask Smack Down with the CRM Playaz

Paul Greenberg, Brent Leary & Clate Mask

Customers: Scott Palangi, CEO and Founder, Palangi Kickboxing & Julie Goldman, Founder, The Original Runner Company

Join us for this fun, interactive session with the notorious (and sometimes a little feisty) CRM Playaz, Paul Greenberg and Brent Leary, as they grill Clate and a few of Infusionsoft's power users on all things CRM.

Paul has been named the most influential person in CRM by InsideCRM and CRM Magazine in addition to authoring CRM at the Speed of Light, often called the “Bible of CRM”. Brent Leary is a CRM industry analyst, advisor, author, speaker and award-winning blogger. These CRM Playaz plan to ask Clate all the hard questions about CRM and why it's important to small businesses, and then they will turn the focus to some of our users to get down to the nitty gritty of how they are using Infusionsoft's CRM in their business.

You don't want to miss this session!

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Concurrent Sessions

How to Create A Website that Works When You're Not Working

Jennifer Bourn, Founder, Strategist, and Designer for Bourn Creative

Your website is beautiful, inviting, and robust. Its design, content, and usability make it a pleasure for visitors to explore. They linger there gladly-they sign up, subscribe, register, and buy, and they refer your website to others. Sound too good to be true? It isn't. The critical component that differentiates a so-so website from a wildly successful website is strategy. Your website can become a hub of influence-stunning, effective, and profitable, if it is designed to not only be of service and provide value, but to generate profits and conversions-and it's easier than you think.

Infusionsoft Web Tracking

Francis Jones, Training Specialist, Infusionsoft

Understand how using all-in-one sales and marketing automation will change the way you track your web leads. Francis Jones will take you through the new lead generation functionality of Infusionsoft and will show you how to setup landing pages, web forms and website tracking in the software.

The Science of Email Marketing

Jordan Hatch, Marketing Automation Guru, Infusionsoft

Over the past years, Infusionsoft has collected tons of data on email sending statistics and email best practices. Mad scientist, Jordan Hatch, emerges from his email lab to teach you:

• The best days and times for sending emails
• Subject lines that are most effective
• How frequent to send emails and much more

Eliminating Multi-System Chaos by integrating essential applications

Marc P. Summers, Founder and CEO, Automated Marketing Ltd.

Whether it be an external shopping cart, a customer support system, a telephone system or your email client. Connecting this to Infusionsoft so that you create a complete customer 'DNA' of likes/dislikes, products purchased, call notes and emails sent. Infusionsoft is a powerful engine - give it some quality fuel by injecting the data from all the systems your business uses.

Hosted Lunch, McArthur Ballroom

Concurrent Sessions

The future of lead generation: How to use a membership site to attract, capture and convert leads

Scott Martineau, Founder and VP of Customer Service, Infusionsoft

Prospects today are more skeptical, demand more relevancy and need more to be fully engaged. Come learn how successful businesses are using membership sites in their lead generation. You will leave with a turn-key plan that you can implement in your lead generation.

Sell Smarter, Not Harder: How to Increase Sales Team Productivity with Automated Opportunity Management

Aaron Stead, VP of Sales, Infusionsoft and Skip Miller, Founder & President, M3 Learning

Increase sales by leveraging powerful CRM and Opportunity Management features in Infusionsoft to qualify and distribute leads, automate follow-up & eliminate mundane sales activities. In this session, you'll learn about some seriously underrated features that will increase your sales productivity and save time.

Words That Convert: How To Write Copy That Sells

Matt Peterson, Content Education Specialist

Learn how to use the 3 “P's” of copywriting; Personality, Persuasion and Proofreading to create messaging that converts. We'll discuss how you can focus on relationships, not sales, create urgency, be convincing and use social proof gracefully

Social Media Magic with Infusionsoft

Laura Roeder, Social Media Consultant and Author of Facebook Fame and Joe Manna, Social Media Manager, Infusionsoft

Stop wasting time in social media and make your social interactions count. You'll learn principles on using social media to build your reputation, bring in leads and grow the revenues of your business.

Then discover how to utilize Infusionsoft's new social media features to put these principles in action.

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Concurrent Sessions

Infusionsoft Funnel-Vision: How service providers use Infusionsoft to capture prospects and convert leads.

Janette Gleason, Director of Marketing, Gleason Tax Advisory Group and Gleason Financial Group
Alexis Neely, Founder, The Family Wealth Planning Institute

Alexis and Janette are both long time customers of Infusionsoft and have been very successful in business. In this session they will share the 3 tips they each have used in their professional service business to engage more clients, turn them into raving fans and build a recurring revenue stream.

Infusionsoft Funnel-Vision: How Coaches, Speakers & Internet Marketers use Infusionsoft to capture prospects and convert leads

Adam Metz, founder and CEO of Metz Consulting

Ever wonder how other coaches, speakers and Internet marketers use Infusionsoft to attract leads and convert sales? Here's you chance to learn from other successful Infusionsoft customers the methods they have developed in the software to crush it in their business.

Infusionsoft Funnel-Vision: How sales teams use Infusionsoft to capture prospects and convert leads

Andy Mackensen HUMAN healthy vending

Infusionsoft makes it easy for sales teams to generate leads for sales reps and then track and close leads through the sales pipeline. Discover how successful Infusionsoft customers use the software to run and automate their sales teams.

Using Infusionsoft E-Commerce to explode profits

Scott Richins, Success Coach, Infusionsoft

It's a huge advantage to have your E-Commerce and CRM solution all in one place. Learn how Infusionsoft makes it easy to make you more sales and collect cash quickly. Scott Richins will teach you-

• How to create products
• How to connect your merchant account
• How to configure the shopping cart for online payments
• How to set up the software to take manual payments
• How to get data from the shopping cart that will help you upsell and cross-sell

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Concurrent Sessions

Turbo-Charged Event Marketing

Jordan Hatch, Sales and Marketing Expert, Infusionsoft

Attracting and retaining an audience is a well-known challenge for any business that does events. Over the years, Infusionsoft has cultivated a successful formula for driving qualified attendees to our live and virtual events using both paid and free registration methods. Come learn our secrets to effectively marketing an event and how to follow up with registrants differently based on whether or not they attend.

The Power of One Click: Learn How to Automate Your Daily Work

Preston Stapley, Success Coach, Infusionsoft
Matthew O'Brien, Social Media Aficionado & CEO, Mint Social

There is a saying at Infusionsoft, that if you do the same manual task three times or more, there is probably a way to automate it. In this session we'll teach you:

• What note templates are and how to use them to automate everyday tasks
• Advanced action sets/ conditional actions
• How to automate collections and order fulfillment

Data, the Final Frontier

Jordan Mauzy, Director of Customer Support and TJ Lorenzen, Training Manager, Infusionsoft

Learn how to better collect, analyze and organize data in Infusionsoft to make important business decisions and learn how to use Microsoft Excel to take data analysis to a new level. Also discover automatic dashboard tools and that will allow you to constantly see your day to day progress toward your goals.

Get yourself published: Down-and-Dirty Publishing Q&A with Entrepreneur Press

LeAnne Harvey, Director of Marketing, Entrepreneur Press

Sure, you've thought about having the credit “best-selling author” accompany your name. Publishing a book may be a logical next step for growing your business, gaining a competitive advantage, and creating new opportunities. However, while many entrepreneurs know this is an advantageous next step, they can't help but get tripped up by the publishing options. Get answers to the publishing questions at the Down-and-Dirty Publishing Q&A with Entrepreneur Press.

Private Session for Infusionsoft Certified Consultants, McArthur Ballroom

Cindy Eagar, Director of Partner Programs, Infusionsoft
Kara Barney, Certified Consultants Manager, Infusionsoft

Join an interactive panel of Infusionsoft Certified Consultants to learn about new ways to market and grow your business. Get ideas on creatively pricing and packaging your services. Discover how like-minded consultants are obtaining referrals by positioning themselves as experts. Get innovative with outrageously difficult expectations and discover new ways to WOW your customers.

The Official Wrap Up

Please join Our master of ceremonies, Jeff Mask and infusionsoft's CEO, Clate mask, as they close up the conference with a bang.